Also in this section 2008 ProgramsCurrent Available Research/Primary & Secondary ResearchResearch StaffResource Materials

Why?

Research is one of the most valuable tools for any marketing program in the travel industry. The role of travel research is to examine the past and forecast the future. Research can be used to help solve a variety of problems, from determining the image of Ohio as a vacation place to testing the effectiveness of advertising campaigns. Research also tracks who is coming to Ohio and estimates how much money is spent in each sector. As the State of Ohio’s Destination Marketing Organization, we utilize primary and secondary research to both provide the necessary data to help guide our marketing decisions, as well as to provide measurements of our business. This enables us to increase the effectiveness of our marketing programs, as well as provides an additional level of accountability that we are indeed fulfilling our public mission, while generating a return on investment for the taxpayers of Ohio.